Winthrop Professor, BA BEd Murd., MBA PhD Curtin
Winthrop Professor, Faculty of Arts, Business, Law and Education, UWA Business School
Coordinator of the Co-operative Enterprise Research Unit (CERU)
Tim Mazzarol is a Winthrop Professor within the UWA Business School where he specialises in entrepreneurship, innovation, small business management, marketing and strategy. He is a Qualified Professional Market Researcher (QPMR) with the Australian Market and Social Research Society (AMSRS). In addition, Tim is an Affiliate Professor of the Burgundy School of Business, Group ESC Dijon, Bourgogne France. He is also the Coordinator of the UWA Co-operative Enterprise Research Unit (CERU), and Director of the Centre for Entrepreneurial Management and Innovation (CEMI).
Tim has been with UWA since 2001 and previously worked at Curtin University from 1994 to 2000. During that time, he was the Director of the Small Business Unit and a Research Fellow with the Institute for Research into International Competitiveness (IRIC). Prior to his academic career Tim was a high school teacher, a diplomatic officer within the Australian Department of Foreign Affairs, and a manager with National Mutual Ltd.
Tim has been researching and working with co-operative and mutual enterprises (CME) since the mid-1990s. Over the past decade he has led research teams that have undertaken pioneering work in understanding the CME business model, and the factors that impact the success and failure of these firms, and that drive member engagement and loyalty. In 2014 he was the lead author of the first Research Handbook on Sustainable Co-operative Enterprise, that examined CME business models at an international level.
Tim's focus has been on helping CMEs and small to medium enterprises via applied research and executive programs. He was the President of the Small Enterprise Association of Australia and New Zealand (SEAANZ) from 2012 to 2018, and remains actively engaged in executive education via the Australian Institute of Management. This includes the design, development and delivery of a specialised three-day program for CME directors and executive managers focusing on understanding the strategic management and business model design of these firms.
Over the course of his academic career he has published a wide range of books, book chapters, journal articles, conference papers and industry reports. He has 34 papers with more than 35 citations of which 15 have more than 100 and one with over 1,132 citations. Tim's research interests focus on the globalisation of higher education, word of mouth marketing, business strategy, commercialisation and innovation management, small business, co-operative and mutual enterprises, business model design and marketing.
In addition to his academic work Tim has been a shareholder and non-executive director of several small firms as well as a member of boards of non-profit organisations. He is actively involved in consulting to a range of organisations both large and small. In addition to his research and teaching within he is a sought-after speaker and industry trainer in the fields of strategic management, marketing and innovation.