Lex Van Cooten
Managing Director, Immerse Enterprise
Lex began his career in virtual reality in 2014 as an early developer for Oculus Rift hardware. He has since founded and grown the company called Immerse Enterprise, with a team of senior game developers and engineers, to offer corporate client services with an emphasis on utilising virtual and augmented reality technologies for real world solutions.
Having worked with clients such as Hyundai, BUPA Insurance, Endeavour Foundation and Queensland Urban Utilities the Immerse Enterprise team has experience across multiple industries to bring this technology to the masses through practical, real world applications. These applications include virtual test drives in new cars, staff training experiences, interactive multiplayer environments, disabilities assistive training and heritage building restoration.