Carole Colin Kjaer

Commercial Strategy Director, Jeux Olympiques et Paralympiques de 2024


Passionnate about growing businesses and brands through consumer centric and innovative approaches.

Senior executive with extensive international experience and proven track record in marketing, digital and new business opportunities within consumer goods, retail and sports industries.

Strong experience in developing growth strategy through disruptive business models.
Expertise in developing brands and leading marketing operations by driving consumer insights into global strategy, developing unique consumer experience and ensuring POS execution.

A passionate and committed leader with a strong business drive and focus on consumer experience, innovation, efficient relationship with key stakeholders and delivering business performance.

Multicultural work experience and thorough ability to select, form and motivate international and cross-functional successful teams

Key competencies:
- Strategy- Business development - Brand management - Digital marketing - Sports marketing and sponsoring - P& L management - Project management - Sales & retail customer management - International distribution and wholesaler partnership - Ability to negotiate strategic deals - Team management